Home » Dirty Tricks: British Airways Secret War Against Virgin Atlantic by Martyn Gregory
Dirty Tricks: British Airways Secret War Against Virgin Atlantic Martyn Gregory

Dirty Tricks: British Airways Secret War Against Virgin Atlantic

Martyn Gregory

Published May 1st 1997
ISBN : 9780316328425
Paperback
520 pages
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 About the Book 

Richard Branson -- the man behind Virgin Atlantic, Virgin Records, Virgin Megastores, and more -- is Britains most celebrated entrepreneur. This blistering expose shows how executives at British Airways attempted to crush Branson and his upstartMoreRichard Branson -- the man behind Virgin Atlantic, Virgin Records, Virgin Megastores, and more -- is Britains most celebrated entrepreneur. This blistering expose shows how executives at British Airways attempted to crush Branson and his upstart airline by any means necessary -- including poaching passengers, stealing confidential computer files, and launching a vicious smear campaign. Drawing on scores of interviews and hundreds of unpublished documents, including Bransons own diaries, this thrilling narrative brings to life the cutthroat world of the airline industry as ever before.